Bright Tribe — September 2026
PAUL: Hey guys, it’s Paul Benvenuto and it’s my pleasure today to interview our business spotlight for September at the Dacula Business Association. Brian, can you describe your journey of starting the business business and why you did it?
BRIAN: Yeah. Um, so I’m the founder of Bright Tribe Smart Marketing andI’ve been doing web and digital marketing now for 30 years. So it all started when I had a couple of buddies way back in the mid ’90s that were building websites and I thought, well, heck, they’re no smarter than me. I can kind of figure that out and bought a computer and started business.
PAUL: So, you got a you got a little bit of experience there then.
BRIAN: Yep.
PAUL: How does your business stand apart from other marketing companies?
BRIAN: Yeah.the the thing that I hear consistently I think from clients is we start every single project with a messaging framework. So, we start with clarifying your message to make sure that that ison point and connects with their identity.
PAUL: I like that. I like that. And how does your business adapt to changes in the industry?
BRIAN: Yeah, I’m going to tell you withwith AI that is I mean that’s just huge. And one of the ways that we do that, one of the ways stay up to date is with an AI brain. I truly have a brain that has ingested over 1,500 hours of YouTube videos and hundreds of blogs and it summarizes all the things that it learned that says this is what I need to know from my business.
PAUL: Hey, I love that. And what are some challenges you face as a business owner and what did you learn from that?
BRIAN: Dude, the the single biggest challenge was learning to focus on recurring revenue instead of projects because when things get tight with projects, you can lean back on that recurring revenue.
PAUL: That’s true. That’s true. So, focus on the end goal. And what is what are your future goals for your marketing business?
BRIAN: Yeah. So, for the last 17 years, we’ve done a lot of WordPress sites. We’ve probably built 500 WordPress websites. And today we’re not building any of that. We’re migrating everything over to kind of a new platform that’s more AI friendly. And so my goal is to go back to all of our past clients and get everybody up to date. And yeah, that’s going to be a lot of revenue, but a lot of benefit to the client.
PAUL: Great. Great. And hey, Brian Dempsey with Bright Tribe Smart Marketing will be our speaker for the month of October. So I encourage you guys to be here and listen to more about what he’s got going on. Brian, thank you so much for the interview.